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Excerpt from The Extension Messenger, College of Agriculture University of Illinois, Vol. 15: Timely Notes for Farm Advisers and Others From the Agricultural College, Experiment Station, and Extension Service; January 6, 1932 The outstanding problem which any business engaged in marketing faces at this time is how to adjust to the lower price level which has developed over the last two years. It is becoming more apparent that a considerable part of the decline will be permanent. To a marketing agency, whether it is a milk distributor, a meat packer, a local elevator, or a retail store, the problem is: How can profits be maintained or losses avoided in the face of falling prices, reduced volume of business, slow collee tions and the like? To the farmer the problem is: How can the costs of getting goods from producer to consumer be reduced so that these costs which are now high in rela tion to prices received will not bear so heavily on prices received? About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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