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OverviewGossiping and its reputation effects are viewed as the most powerful mechanism to sustain cooperation without the intervention of formal authorities. Being virtually costless, gossiping is highly effective in monitoring and sanctioning norm violators. Rational individuals cooperate in order to avoid negative reputations. But this narrative is incomplete and often leads to wrong predictions. Goal Framing Theory, a cognitive-behavioral approach anchored in evolutionary research, provides a better explanatory framework. Three overarching goal frames (hedonic, gain, and normative) constantly compete for being in our cognitive foreground. This Element argues that for gossip to have reputation effects, a salient normative goal frame is required. But since the hedonic mindset usually trumps gain and normative concerns, most gossip will be driven by hedonic motives and therefore not have strong reputation effects. Propositions on cultural, structural, dispositional, situational, and technological gossip antecedents and consequences are developed and illustrated with evidence from the empirical record. Full Product DetailsAuthor: Rafael Wittek (University of Groningen) , Francesca Giardini (University of Groningen)Publisher: Cambridge University Press Imprint: Cambridge University Press ISBN: 9781009462280ISBN 10: 1009462288 Pages: 98 Publication Date: 21 December 2023 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsA strange kind of indulgence; 1. The puzzle of sustainable cooperation; 2. The evolutionary origins of gossip, reputation and cooperation; 3. A goal framing perspective on gossip, reputation and cooperation; 4. Gossip: antecedents and consequences for reputation and cooperation; 5. Gossip and reputation in contemporary societies; 6. A research agenda for goal framing theory, gossip and reputation effects; References; Acknowledgements.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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