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OverviewHow do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions. Whilst using the development of the Internet as a case in point, Geroski also refers to other sectors and products, for example cars, television, mobile phones, and personal computers. This short book is an ideal introduction for managers, MBA students, and the general reader wanting to understand how markets evolve. Full Product DetailsAuthor: Paul Geroski (, Professor of Economics, London Business School; Deputy Chairman, Competition Commission)Publisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 14.10cm , Height: 1.40cm , Length: 21.60cm Weight: 0.302kg ISBN: 9780198814696ISBN 10: 0198814690 Pages: 240 Publication Date: 14 December 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationPaul Geroski was a leading economist who has taught economics to business school students, managers, and executives at the London Business School and was Deputy Chairman of the Competition Commission. Tab Content 6Author Website:Countries AvailableAll regions |
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