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Author:   Jeffrey Nytch (Assistant Professor of Composition and Director, Assistant Professor of Composition and Director, University of Colorado - Boulder)
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Dimensions:   Width: 23.60cm , Height: 1.80cm , Length: 16.30cm
Weight:   0.494kg
ISBN:  

9780190630973

ISBN 10:   0190630973
Pages:   240
Publication Date:   05 April 2018
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

"Preface and Acknowledgments Prologue: The Popcorn Epiphany Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial Action Chapter 3: Products, Markets, Needs, and Value: Unpacking the Entrepreneur's Maxim Chapter 4: Where the Rubber Meets the Road: Stimulating Demand Chapter 5: A Dream with a Plan: Five Questions and an Imperative Chapter 6: Can Entrepreneurship ""Save"" Classical Music? Epilogue: Magic Beans and Golden Eggs Appendix 1: An Entrepreneurial Symphony Appendix 2: Open Door Music: Lessons Learned from a Failed Venture Appendix 3: Exploring the Business Model Canvas Bibliography Index"

Reviews

"""Classical musicians can indeed balance artistic integrity with entrepreneurial relevance! The Entrepreneurial Muse leaves readers optimistic and armed with a plan.""-David Cutler, author of The Savvy Musician ""An extremely valuable resource for budding music professionals, both in collegiate settings and outside the academy. Exploring from a variety of perspectives, Nytch illuminates a path to entrepreneurship that inspires musicians to pursue a successful career without sacrificing artistic aspirations.""-Alain Barker, Director of Entrepreneurship and Career Development, Indiana University Jacobs School of Music"

An extremely valuable resource for budding music professionals, both in collegiate settings and outside the academy. Exploring from a variety of perspectives, Nytch illuminates a path to entrepreneurship that inspires musicians to pursue a successful career without sacrificing artistic aspirations. * Alain Barker, Director of Entrepreneurship and Career Development, Indiana University Jacobs School of Music * Classical musicians can indeed balance artistic integrity with entrepreneurial relevance! The Entrepreneurial Muse leaves readers optimistic and armed with a plan. * David Cutler, author of The Savvy Musician *

Author Information

Jeffrey Nytch is Director of the Entrepreneurship Center for Music and Associate Professor at The University of Colorado - Boulder.

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