Overview

The Entrepreneurial Muse: Inspiring your Career in Classical Music explores principles of entrepreneurship in a classical music setting, inspiring students, emerging professionals, and educators alike to gain the broader perspective and strategic understanding required to negotiate the complex and ever-changing landscape of a professional music career. The author's own career journey creates an additional narrative intended to inspire a broader and more creative view of career possibilities. Readers will acquire strategic and observational tools designed to expand their view of possible career paths in classical music, stimulate creative thinking about how their unique skills can find value in the 21st-century marketplace, and realize their professional goals through the entrepreneurial process. And because entrepreneurship is itself a creative endeavor, readers will learn how entrepreneurship and artistic integrity in music can not only peacefully coexist, but actually nurture and inspire each other.

Full Product Details

Author:   Jeffrey Nytch (Assistant Professor of Composition and Director, Assistant Professor of Composition and Director, University of Colorado - Boulder)
Publisher:   Oxford University Press Inc
Imprint:   Oxford University Press Inc
Dimensions:   Width: 15.50cm , Height: 1.80cm , Length: 23.10cm
Weight:   0.318kg
ISBN:  

9780190630980

ISBN 10:   0190630981
Pages:   240
Publication Date:   05 April 2018
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

"Preface and Acknowledgments Prologue: The Popcorn Epiphany Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial Action Chapter 3: Products, Markets, Needs, and Value: Unpacking the Entrepreneur's Maxim Chapter 4: Where the Rubber Meets the Road: Stimulating Demand Chapter 5: A Dream with a Plan: Five Questions and an Imperative Chapter 6: Can Entrepreneurship ""Save"" Classical Music? Epilogue: Magic Beans and Golden Eggs Appendix 1: An Entrepreneurial Symphony Appendix 2: Open Door Music: Lessons Learned from a Failed Venture Appendix 3: Exploring the Business Model Canvas Bibliography Index"

Reviews

"""Classical musicians can indeed balance artistic integrity with entrepreneurial relevance! The Entrepreneurial Muse leaves readers optimistic and armed with a plan.""-David Cutler, author of The Savvy Musician ""An extremely valuable resource for budding music professionals, both in collegiate settings and outside the academy. Exploring from a variety of perspectives, Nytch illuminates a path to entrepreneurship that inspires musicians to pursue a successful career without sacrificing artistic aspirations.""-Alain Barker, Director of Entrepreneurship and Career Development, Indiana University Jacobs School of Music"

An extremely valuable resource for budding music professionals, both in collegiate settings and outside the academy. Exploring from a variety of perspectives, Nytch illuminates a path to entrepreneurship that inspires musicians to pursue a successful career without sacrificing artistic aspirations. * Alain Barker, Director of Entrepreneurship and Career Development, Indiana University Jacobs School of Music * Classical musicians can indeed balance artistic integrity with entrepreneurial relevance! The Entrepreneurial Muse leaves readers optimistic and armed with a plan. * David Cutler, author of The Savvy Musician *

Author Information

Jeffrey Nytch is Director of the Entrepreneurship Center for Music and Associate Professor at The University of Colorado - Boulder.

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