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OverviewThis work analyses the competitive structure of the Energy Drinks Market in South Africa by means of the Porter (1980) Five Forces Framework and focuses on consumer insights gained from in-depth expert interviews, a focus group and a quantitative research survey, based on a quota sample of 200 South Africans. During the last decade Energy Drinks have been enthusiastically embraced by the sport- and party-loving South African nation. The South African Energy Drinks Market attracts foreign companies to enter the market, but most of the new product launches flop due to limited budgets and inconsistent marketing approaches. Full Product DetailsAuthor: Magdalena MeusburgerPublisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Imprint: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Dimensions: Width: 15.20cm , Height: 0.60cm , Length: 22.90cm Weight: 0.165kg ISBN: 9783639162363ISBN 10: 3639162366 Pages: 104 Publication Date: 29 May 2009 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |