Overview

It's a new era of business and consumerism-- and you play a role in defining it Today's biggest trends--the mobile web, social media, real-time-- have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include: - Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences - Consumer influence is growing, and businesses can use this to their advantage - Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers - Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

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Reviews

"""Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."" -- ""John Chambers, CEO of Cisco Systems, Inc."" ""To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"" -- ""Mark Cuban, owner of the Dallas Mavericks and chairman of HDNet"" ""Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis' book is the map to unleash this treasure."" -- ""Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story"" ""Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."" -- ""Mark Burnett, television executive producer"""

Author Information

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources. Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources. Katie Couric is an award-winning American journalist and bestselling author. She has had a high-profile career in television, including NBC News, The Today Show, CBS Evening News, 60 Minutes, ABC News, and the daytime talk show Katie. She has been awarded two Emmys, was named one of Glamour's Women of the Year, and won wide recognition for her excellent journalism covering the major breaking news events. She is the author of children's books and of a New York Times bestselling memoir, The Best Advice I Ever Got. Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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