The Emperors of Chocolate: The inside World of Hershey and Mars

Author:   Joel G. Brenner
Publisher:   Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
ISBN:  

9780767904575


Pages:   367
Publication Date:   04 January 2000
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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The Emperors of Chocolate: The inside World of Hershey and Mars


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Overview

"Recounting the real-life adventures of corporate giants Forrest Mars and Milton Hershey, ""The Emperors of Chocolate"" dishes royally on Candyland's corporate spies, cutthroat lawyers, and paranoid executives and provides a mouth-watering look at our culture's passion for chocolate."

Full Product Details

Author:   Joel G. Brenner
Publisher:   Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Imprint:   Broadway Books (A Division of Bantam Doubleday Del
Dimensions:   Width: 14.00cm , Height: 2.20cm , Length: 21.00cm
Weight:   0.336kg
ISBN:  

9780767904575


ISBN 10:   0767904575
Pages:   367
Publication Date:   04 January 2000
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Unknown
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Reviews

The Emperors of Chocolate brilliantly chronicles the near-century-old battle for the hearts and stomachs of consumers all over the world . . . Reminiscent of Barbarians at the Gate . . . it's a fast, exciting, and even moving story about an industry that's anything but sweet. <br>-- Providence Journal <br> Espionage, deception, and obsessive secrecy--it sounds more like covert warfare . . . A remarkable new look at an enterprise that's much nuttier than you might have thought. <br>-- People (starred review) <br> A richly satisfying read . . . Brenner's fast-paced book is sprinkled with welcome detail, lively quotes, evocative descriptions of one chocolate's 'mouthfeel' vs. another's . . . Consider making a present of this appropriately flavored book. <br>-- Washington Post Book World <br> Delicious . . . a trenchant account of a fascinating industry--one that certainly has a generous sprinkling of nuts. <br>-- Entertainment Weekly


The Emperors of Chocolate brilliantly chronicles the near-century-old battle for the hearts and stomachs of consumers all over the world . . . Reminiscent of Barbarians at the Gate . . . it's a fast, exciting, and even moving story about an industry that's anything but sweet. <br>-- Providence Journal <br><br> Espionage, deception, and obsessive secrecy--it sounds more like covert warfare . . . A remarkable new look at an enterprise that's much nuttier than you might have thought. <br>-- People (starred review)<br><br> A richly satisfying read . . . Brenner's fast-paced book is sprinkled with welcome detail, lively quotes, evocative descriptions of one chocolate's 'mouthfeel' vs. another's . . . Consider making a present of this appropriately flavored book. <br>-- Washington Post Book World <br><br> Delicious . . . a trenchant account of a fascinating industry--one that certainly has a generous sprinkling of nuts. <br>-- Entertainment Weekly


"""The Emperors of Chocolate brilliantly chronicles the near-century-old battle for the hearts and stomachs of consumers all over the world . . . Reminiscent of Barbarians at the Gate . . . it's a fast, exciting, and even moving story about an industry that's anything but sweet."" --""Providence Journal"" ""Espionage, deception, and obsessive secrecy--it sounds more like covert warfare . . . A remarkable new look at an enterprise that's much nuttier than you might have thought."" --""People"" (starred review) ""A richly satisfying read . . . Brenner's fast-paced book is sprinkled with welcome detail, lively quotes, evocative descriptions of one chocolate's 'mouthfeel' vs. another's . . . Consider making a present of this appropriately flavored book."" --""Washington Post Book World"" ""Delicious . . . a trenchant account of a fascinating industry--one that certainly has a generous sprinkling of nuts."" --""Entertainment Weekly"""


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