Overview

By the year 2000, annual sales of computer products to China may well reach $15-18 billion, making China one of the largest computer markets in the world. At the same time, China's own computer industry is expected to become world-class and internationally competitive. How this will come about, the market and economic trends that are presently developing, and the opportunities they present for Western businesses are explored here by two insiders, offering not only useful analysis but hands-on guidance to the ways in which China's computer market works. With an appendix listing more than 500 of the most important Chinese computer companies, industrial and professional organizations, and related consulting and law firms, the book will be essential reading for computer industry management and top sales executives, and for investment bankers and others with important stakes in the China market. China's computer market is not easy to enter. The key to doing so, according to the authors, is to understand not only China's unique historical, cultural, and environmental factors that condition the way business is done there, but the way Chinese businesspeople think and act. China is a low-income and transitional economy, much different from Japanese and other Asian economies, and incentives and price structures are distorted and the rules of the game are not clearly written. The legal infrastructure is incomplete, and laws are not rigorously enforced. Using the latest data available only from local Chinese sources, Zhang and Wang dissect the Chinese computer market in terms that Westerners can understand and relate to: its opportunities, but also its risks. Academics teaching and studying international business, marketing, and investment will also benefit from the authors' insights.

Full Product Details

Author:   Yan Wang ,  Jeff X. Zhang ,  Yan Wang (Economist, World Bank, New York, USA)
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Edition:   Picador USA ed.
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.468kg
ISBN:  

9780899309637

ISBN 10:   0899309631
Pages:   208
Publication Date:   11 December 1995
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Figures and Tables Preface China's Computer Industry: Past, Present, and Future An Overview: Background on the Economy and the Industry The Hardware Market Software Market Overview Characteristics of the Software Market How to Access China's Computer Market Major Players and Major Opportunities in the 1990s Strategic Decision Making Business Operations The Business Environment in China Appendix I: China's Computer Companies and Organizations Appendix II: Central Government Agencies Bibliography Index

Reviews

".,.""An extensive overview of China's computer market, this book successfully balances comprehensiveness and in-depth analysis....prospective entrants to China's computer industry will find this book an accommodating guide to use in making an educated decision about investing in a complicated and dynamic market.""-The China Business Review ?...An extensive overview of China's computer market, this book successfully balances comprehensiveness and in-depth analysis....prospective entrants to China's computer industry will find this book an accommodating guide to use in making an educated decision about investing in a complicated and dynamic market.?-The China Business Review ...""An extensive overview of China's computer market, this book successfully balances comprehensiveness and in-depth analysis....prospective entrants to China's computer industry will find this book an accommodating guide to use in making an educated decision about investing in a complicated and dynamic market.""-The China Business Review"

.,. An extensive overview of China's computer market, this book successfully balances comprehensiveness and in-depth analysis....prospective entrants to China's computer industry will find this book an accommodating guide to use in making an educated decision about investing in a complicated and dynamic market. -The China Business Review

Author Information

JEFF X. ZHANG is an international regional manager at Landmark Systems Corporation, responsible for business operations throughout East Asia. With advanced training in management science at Science University of Tokyo, he worked for several major Japanese companies and organizations as a management consultant and computer specialist before coming to the United States, where he managed the information systems department of Hitachi Home Electronics of America, a subsidiary of Hitachi Ltd. YAN WANG is an economist at the World Bank, where she specializes in public policy analysis and economic development in East Asian countries. She is the author of various articles published in academic journals and one book on the financial markets.

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