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OverviewIn 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine. Full Product DetailsAuthor: V. A. Shiva Ayyadurai , Leslie P. Michelson , Leslie P Michelson (University of Medicine and Dentistry, New Jersey)Publisher: Skyhorse Publishing Imprint: Allworth Press,U.S. Dimensions: Width: 15.90cm , Height: 2.80cm , Length: 23.50cm Weight: 0.431kg ISBN: 9781621532637ISBN 10: 1621532631 Pages: 256 Publication Date: 19 September 2013 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationDr. V. A. Shiva Ayyadurai is a scientist-technologist, entrepreneur, and educator. In 1978, at age fourteen, he invented the world's first email system, for which he was awarded a US copyright. He holds four degrees from MIT and is a Fulbright Scholar, Lemelson-MIT Awards Finalist, and Westinghouse Science Talent Honors Award recipient. He lives in Belmont, Massachusetts. Tab Content 6Author Website:Countries AvailableAll regions |
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