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OverviewThis book is intended for all readers interested in a critical assessment of fair trade. How much does fair trade contribute to development? Does consumer awareness make any difference at all? Or are supermarkets selling fair trade coffee just clean-washing their reputation in the fair trade business? These are some of the key questions examined in this book. I start by providing a short description of the coffee market and some of its major trends. I then turn to the origin and structure of the fair trade movement. The pricing scheme of Fairtrade Labelling Organizations International (FLO) is compared to those of other private labeling initiatives. The last part examines benefits generated for participants on the supply and demand side. Revenues accruing to coffee producers in the South and fair trade organizations in the Western world are estimated. Finally, an original empirical strategy is proposed to see whether consumer awareness is making any difference and/or if supermarkets are clean-washing their reputation in the fair trade business. Data from 13 European countries is used in two different econometric models (OLS and treatment regression model). Full Product DetailsAuthor: Pierre KohlerPublisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Imprint: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Dimensions: Width: 22.90cm , Height: 0.70cm , Length: 15.20cm Weight: 0.190kg ISBN: 9783639276312ISBN 10: 3639276310 Pages: 122 Publication Date: 08 August 2010 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |