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OverviewThe Paul Ecke Ranch, the world's largest poinsettia breeder, shares its expertise on how to grow and market the number one Christmas flower. This manual provides everything a grower needs to know about producing and selling this pervasive crop of red, pink, yellow, purple, speckled, and marbled flowers. Every phase of production is covered, from propagation and vegetative growth to height control and postproduction care. Aspects of crop care such as nutrition, watering, lighting, and pest control are presented. The sales and marketing of poinsettias, handling after harvest, and retail displays are also discussed. Full Product DetailsAuthor: Paul EckePublisher: Ball Publishing Imprint: Ball Publishing Dimensions: Width: 15.20cm , Height: 2.40cm , Length: 22.80cm Weight: 0.739kg ISBN: 9781883052416ISBN 10: 1883052416 Pages: 302 Publication Date: 01 September 2004 Audience: General/trade , General Format: Hardback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationPaul Ecke III, is the grandson of the founder and the current owner and CEO of the Paul Ecke Ranch. He lives in Encinitas, California. Janes E Faust, PhD is an associate professor of horticulture at Clemson University. He lives in Clemson, South Carolina. Jack Williams is production manager for the Paul Ecke Ranch. Andy Higgins is the vice president of sales for the Paul Ecke Ranch. Jack Williams and Andy Higgins both live in Encinitas, California. Tab Content 6Author Website:Countries AvailableAll regions |
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