The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Author:   José M. Álvarez-Monzoncillo
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367680916


Pages:   210
Publication Date:   27 May 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $83.99 Quantity:  
Add to Cart

Share |

The Dynamics of Influencer Marketing: A Multidisciplinary Approach


Add your own review!

Overview

Full Product Details

Author:   José M. Álvarez-Monzoncillo
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367680916


ISBN 10:   0367680912
Pages:   210
Publication Date:   27 May 2024
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

José M. Álvarez-Monzoncillo (Ph.D, Complutense University of Madrid) is full-time Pofessor of Audiovisual Communications at Rey Juan Carlos University in Madrid. He is currently the Course Director of a Master’s degree in Television Journalism and Director of the Infocent research group. His research and teaching interests include international media strategies, media branding, media business models, media and cultural policy, social media and media industries/cultural industries.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

Aorrng

Shopping Cart
Your cart is empty
Shopping cart
Mailing List