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Overview"This study explores how magazines became the first mass medium in the USA and how they expressed a new American culture based on ""dreams"" of a better future. Schneirov argues that the birth of the popular magazine at the turn of the century helped to form the foundations of contemporary consumer culture. Revolutionary concepts and products from the skyscraper to the automobile were extolled in these publications as symbols of the might of science and technology that would irrevocably change modern living. Photographs from 19th-and 20th-century magazines interspersed throughout the text illustrate the impetus to dream of a new social order." Full Product DetailsAuthor: Matthew SchneirovPublisher: Columbia University Press Imprint: Columbia University Press Dimensions: Width: 15.80cm , Height: 2.80cm , Length: 23.50cm Weight: 0.624kg ISBN: 9780231082907ISBN 10: 0231082908 Pages: 357 Publication Date: 27 October 1994 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Language: English Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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