Overview

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Full Product Details

Author:   P. Kitchen
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 21.60cm
Weight:   3.011kg
ISBN:  

9780230296831

ISBN 10:   0230296831
Pages:   138
Publication Date:   16 April 2013
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Author Information

Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autónoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA

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