Overview

In the past two decades, China has experienced rapid industrial and economic growth. This fascinating book explores the unique Chinese business strategy of vigorous market entry and low prices, which has been the key feature of this accelerated industrial growth.

Full Product Details

Author:   Mariko Watanabe
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
ISBN:  

9781783476411

ISBN 10:   1783476419
Pages:   360
Publication Date:   26 December 2014
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Contents: Introduction: The Vigorous Entry and Low Price Phenomenon - How Chinese Industries have Developed Mariko Watanabe 1. An Analytical Framework for the Vigorous Entry and Low Price Phenomenon Mariko Watanabe PART I: Vigorous Entry 2. The `Make or Buy' Decision and Supply-chain Governance Tomoo Marukawa 3. TV and Air Conditioning: Product Innovation under Vertical Disintegration Mariko Watanabe 4. The Shanzhai Cell Phone: Platforms and Small Business Dynamics Ke Ding and Jiutang Pan 5. The Wind Turbine Industry: The Role of Policy and Markets in the Catch-up Process Nobuhiro Horii 6. The Specialized Market System: The Market Exploration of Small Businesses Ke Ding PART II: Environment 7. Stratified Domestic Demand: The Seed-bed Effect on Automobile Firms Observed from County-level Sales Data Moriki Ohara 8. Technology: Foreign Technology Introduction and Market Entry Koichiro Kimura PART III: Low Prices 9. Grains: Marketing Systems and Agricultural Technologies for Low Prices Hisatoshi Hoken 10. Labor: From Fixed Cost to Variable Cost Yoko Asuyama and Mami Yamaguchi 11. Energy: Price Reforms and the End of Low Energy Prices Nobuhiro Horii Index

Reviews

'It is a conventional belief that the Chinese industrial economy is dominated by large state-owned enterprises closely connected with political power. While this perception is correct for some industries, such as petroleum refinery, this fascinating book edited by Mariko Watanabe presents us with a vivid picture of another side of the economy, where smaller enterprises specialized in separate modular products compete and complete with each other on the basis of a common platform, contributing to its dynamism. The book combines fresh theorizing and hypothesizing, derived from intimate field works with empirical testing. This is certainly an eye-opening work for everyone interested in the future of the Chinese economy.' - Masahiko Aoki, Professor Emeritus and Senior Fellow, Stanford University, US

Author Information

Edited by Mariko Watanabe, Faculty of Economics, Gakushuin University, Tokyo, Japan

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