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OverviewAn examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. Full Product DetailsAuthor: J. CrichtonPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 2.00cm , Length: 21.60cm Weight: 0.425kg ISBN: 9780230579118ISBN 10: 0230579116 Pages: 222 Publication Date: 24 November 2010 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System References IndexReviewsAuthor InformationJonathan Crichton is Associate Professor in Applied Linguistics at the University of South Australia, and Visiting Fellow in Psychiatry, Adelaide School of Medicine, University of Adelaide. His research focuses on professional and organisational communication, particularly in health settings. He is series editor of three Palgrave research series: Communicating in Professions and Organisations; Research and Practice in Applied Linguistics; and Palgrave Advances in Language and Linguistics. Tab Content 6Author Website:Countries AvailableAll regions |