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Author:   Jerónimo García-Fernández (Universidad de Sevilla, Spain) ,  Manel Valcarce-Torrente (Valencian International University, Spain) ,  Sardar Mohammadi (University of Kurdistan, Iran) ,  Pablo Gálvez-Ruiz (Valencian International University, Spain)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.420kg
ISBN:  

9781801178617

ISBN 10:   1801178615
Pages:   208
Publication Date:   20 July 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1. The Challenges of Digital Transformation in the Fitness Industry in the World; Jerónimo García-Fernández, Manel Valcarce-Torrente, Pablo Gálvez-Ruiz, and Sardar Mohammadi Part I. The European Industry Chapter 2. The Digitally-Enabled UK Fitness Sector; Ray Algar and Guy Griffiths Chapter 3. The Spanish Fitness Industry and the Digital Transformation; Manel Valcarce-Torrente, Pablo Gálvez-Ruiz, and Jerónimo García-Fernández Chapter 4. Digital Transformation and Innovation in Portugal Fitness Centres; Vera Pedragosa and Helena Ferreira Barbosa Chapter 5. To Become Digital or Not… The Case of Greece; Efi Tsitskari and Alexios Batrakoulis Chapter 6. Fitness and Digital Transformation in Turkey; Ali Sevilmiş and Erkan Faruk Şirin Chapter 7. Digital Transformation in the Fitness in Italy; Paolo Menconi and Paolo Monesi Chapter 8. Digital Fitness in Lithuanian Fitness Centers; Irena Valantine, Inga Staskeviciute-Butiene, and Edvinas Eimontas Part II. The North – South American Industry Chapter 9. The Digital Fitness Industry in the U.S; Devin J. F. Anderson, Hannah H. Bo, Troy T. Zhao, and James J. Zhang Chapter 10. The Digital Transformation in Mexico: The Case of the Fitness Industry; Isela Guadalupe Ramos Carranza, Ciria Margarita Salazar, and Edwin Román Albarrán Jardón Chapter 11. Digital Transformation Practices in the Brazilian Fitness Industry; Flávia da Cunha Bastos, Raquel Vieira Nakamura, and Guilherme Moscardi Monteiro Chapter 12. Digitization, Transformed or Disguised? The Digital Transformation in Argentina; Guillermo Vélez Part III. The Asia – Pacific Industry Chapter 13. The Indian Fitness Industry: Impact of Digitalization; Linsy Mathew, and Simon George Chapter 14. Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities; Duncan Murray, Karen Williams, and Michelle Zacharko Chapter 15. The Digital Transformation of Health and Fitness Clubs in Japan; Yasuhiro Watanabe and Toshie Takahashi Chapter 16. The Digital Transformation in the Fitness Sector of China; Liangjun Zhou and Ziqing Tuo Part IV. The Africa and Middle East Industry Chapter 17. The Evolution of Digital Transformation in Saudi Arabia´s Fitness Industry; Nawaf Almohaimeed and Marta Perez-Villalba Chapter 18. The Fitness Digital Transformation in Egypt; Khaled Ebada and Hamdy Mansour Chapter 19. The Digital Transformation of the Fitness Sector in Kenya; Stanley Kagunda Kinuthia and Margaret Gathoni Kinuthia Chapter 20. Digital Transformation in Iranian Fitness Centers; Mojtaba Ghasemi Siani, Sardar Mohammadi, and Korosh Veisi

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Author Information

Jerónimo García-Fernández is Associate Professor and researcher in Sport Management at the Universidad de Sevilla (Spain), and Chief Research and Development Officer of Valte-Fitbe, a technological Spinoff. Manel Valcarce-Torrente is Chief Executive Officer of Valgo Sports Consulting and Chief Marketing Officer of Valte-Fitbe, a technological Spinoff. Professor and researcher at Valencian International University (Spain). Sardar Mohammadi is Associate Professor and researcher in Sports Management and Sport Marketing at the University of Kurdistan, Iran. Pablo Gálvez-Ruiz is a Professor and researcher at Valencian International University, Spain, and Club Manager in BeOne Fitness & Sport.

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