The Digital Engagement Model: How to Capture and Keep Audience Attention
Author:   Ronald Yaros
Publisher:   Springer Nature Switzerland AG
ISBN:  

9783032038210


Pages:   287
Publication Date:   10 February 2026
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $422.37 Quantity:  
Add to Cart

Share |

The Digital Engagement Model: How to Capture and Keep Audience Attention


Overview

Full Product Details

Author:   Ronald Yaros
Publisher:   Springer Nature Switzerland AG
Imprint:   Palgrave Macmillan
ISBN:  

9783032038210


ISBN 10:   3032038219
Pages:   287
Publication Date:   10 February 2026
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1: Digital Engagement Shifts to a New Era.- Chapter 2: A New Model Fills Some Theoretical Gaps.- Chapter 3: Your Mind on Media.- Chapter 4: Social Media Builds Attention.- Chapter 5: All Users Have a“Digital DIET.- Chapter 6: Spice Content Generates Situational Interest.- Chapter 7: Photos and Charts Must Explain Quickly.- Chapter 8: The Smart Story Suite Offers a New Approach,Not a Single Template.

Reviews

Author Information

Ronald Yaros is a leading researcher in digital media and engagement and serves as Director of the Digital Engagement Lab at the University of Maryland, USA.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

RGFEB26

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now