The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

Author:   John Mullins
Publisher:   John Wiley & Sons Inc
ISBN:  

9781118878859


Pages:   304
Publication Date:   02 September 2014
Format:   Hardback
Availability:   In stock   Availability explained
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The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash


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Author:   John Mullins
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.80cm , Height: 3.10cm , Length: 22.90cm
Weight:   0.499kg
ISBN:  

9781118878859


ISBN 10:   111887885
Pages:   304
Publication Date:   02 September 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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...there's inspiration aplenty for entrepreneurs looking to do things their own way. (Elite Business, August 2014)


Author Information

JOHN MULLINS, PhD, an associate professor of management practice at London Business School, is one of the world’s most authoritative and bestknown voices on the creation, financing, and growth of entrepreneurial ventures. A veteran of three such ventures, including one he took public, his previous books are the go-to sources on the assessment of entrepreneurial opportunities (The New Business Road Test) and on the creation of breakthrough business models (the widely acclaimed Getting to Plan B, with Randy Komisar). John is a frequent speaker to communities of entrepreneurs and their teams, CEOs of fast-growing companies, and investors therein. www.johnwmullins.com

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