Overview

In the mid 1990s, the emir of Qatar conceived the idea of a satellite channel that would further the progressive image he hoped to establish for his small Arabian/Persian Gulf state. At the same time, a short-lived partnership between the BBC and a Saudi company had left a handful of BBC-trained Arab journalists and broadcasters up for grabs. That was the inception of Al Jazeera--a satellite channel which changed forever the face of Arab broadcasting with its uncensored news and bold talk show programs. The September 11 attacks on the United States and the war on terrorism vaulted Al Jazeera to international prominence but also turned it into a source of controversy. Despite the controversy--or perhaps in part because of it--in less than a decade the channel has transformed itself from an obscure regional news broadcaster to a multi-channel, multi-lingual, multi-service global enterprise. This book's in-depth look at Al Jazeera examines whether its global success reflects particular organizational strengths. It explores whether Al Jazeera is merely a fad thriving on the thirst for free speech in the Middle East, or a new medium whose success will be sustained by its organizational culture and model. This work delves deep into the culture, workings and challenges of this powerful media organization to provide insights on its achievements, its future, and the true measure of its success.

Full Product Details

Author:   Mohamed Zayani ,  Sofiane Sahraoui
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.10cm , Length: 22.90cm
Weight:   0.295kg
ISBN:  

9780786429615

ISBN 10:   0786429615
Pages:   214
Publication Date:   06 June 2007
Recommended Age:   From 18 years
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Table of Contents Acknowledgments      Preface      Introduction      I. An Unconventional Media Player      II. Critical Success Factors      III. In Search of a Core Capability      IV. Unraveling the Business Model      V. Values and Beliefs      VI. The Power Game      VII. The People Organization      VIII. Beyond Money      IX. The Knowledge Imperative      X. Al Jazeera at the Crossroads      XI. Surviving Change      XII. Innovation and Expansion      XIII. The Road Ahead      Chapter Notes      Bibliography      Index     

Reviews

recommended --<i>Midwest Book Review</i>; an important book...highly recommended --<i>International Journal of Communication</i>; this is one of the most innovative and in-depth studies of Al Jazeera channel to have been published in several years...in this rich case study, the authors offer a fascinating portrait of a network struggling to find its identity --<i>European Journal of Communication</i>; this book is a real contribution to expanding our methodological and conceptual horizons as they pertain to Arab media...an important contribution to Arab media scholarship --<i>Global Media Journal.</i>

-recommended---Midwest Book Review; -an important book...highly recommended---International Journal of Communication; -this is one of the most innovative and in-depth studies of Al Jazeera channel to have been published in several years...in this rich case study, the authors offer a fascinating portrait of a network struggling to find its identity---European Journal of Communication; -this book is a real contribution to expanding our methodological and conceptual horizons as they pertain to Arab media...an important contribution to Arab media scholarship---Global Media Journal.

"""recommended""--Midwest Book Review ""an important book...highly recommended""--International Journal of Communication ""this is one of the most innovative and in-depth studies of Al Jazeera channel to have been published in several years...in this rich case study, the authors offer a fascinating portrait of a network struggling to find its identity""--European Journal of Communication ""this book is a real contribution to expanding our methodological and conceptual horizons as they pertain to Arab media...an important contribution to Arab media scholarship""--Global Media Journal"

Author Information

Mohamed Zayani is an associate professor of critical theory at the Georgetown University School of Foreign Service in Qatar and author of Networked Publics and Digital Contention. Sofiane Sahraouiis an associate professor of management information systems at the American University of Sharjah, UAE, and a research fellow at the University of Brunel, UK.

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