Overview

Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals, teams, and organizations face as they work globally and across cultures. The cross-cultural scenarios presented at the end of each chapter allow students of business, management, and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated ninth edition offers: • An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power • Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes • New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople • New chapters on understanding one’s own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations • Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices • Further resources via the Instructor & Student Resource, www.routledge.com/cw/ferraro2, including links, blogs, and videos, an instructor’s resource manual, and a section on relevant cultural sources.

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9781032101972

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Gary P. Ferraro is Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his BA from Hamilton College and his MA and PhD from Syracuse University. He was a Fulbright Scholar at the University of Swaziland (1979–1980) and at Masaryk University in the Czech Republic (2003) and twice served as a visiting professor for the University of Pittsburgh's Semester at Sea Program, a floating university that travels around the world. He has conducted long-term research in Kenya and Eswatini (formerly Swaziland) and has traveled widely throughout many other parts of the world. He has served as a consultant/trainer for such organizations as the Peace Corps, IBM, Bank of America, Georgia Pacific, Duke Energy, and J.M. Huber, among others. Elizabeth K. Briody has been involved in cultural-change efforts for over 35 years, first at General Motors Research and later through her own consulting practice, Cultural Keys. She has worked with clients in manufacturing, health care, petrochemicals, consumer products, and service industries. She has written several books including Transforming Culture and Partnering for Organizational Performance. Briody is leading the Anthropology Career Readiness Network to improve student preparation for the job market and is Past President of the National Association for the Practice of Anthropology. Briody was the 2020 awardee of the Bronislaw Malinowski Award for lifetime achievement from the Society for Applied Anthropology. She earned her BA from Wheaton College, Norton, MA and her MA and PhD from The University of Texas at Austin.

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