Overview

Just about every book on creativity is bullshit.  Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative.   That’s where this book comes in.   The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work—even if you don’t think you are creative.  Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative.  And each chapter brims with businesslike action items on how to make creativity happen at work.   Written in plain language with real-world examples, chapters include: Creativity for non-creative people Training your mind to think in a creative way When nothing else works—creativity will The virtues of listening—and the value of making mistakes Meant to be used as a manual which you can draw upon at the office, business, or in your career, The Creator Mindset is all about teaching you how to awaken your long lost creativity in order to see the world as it can be, not as it is.  

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9781260460018

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Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.

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