Overview

This creativity guide empowers you to unlock your potential, stay driven in developing your ideas, and express yourself fully. Where do ideas come from? How can you enhance your creativity? How can you succeed in what you love?  What is an ambush? An ambush is a wake-up call. When you least expect it, you'll turn the page and bam! A small jolt, a trip-up, a way to keep you on your toes and make you confront your limits, pushing you to delve deeper into creative life. This guide helps you overcome creative blocks and grow through practical exercises and tips based on real experiences. It teaches you to tap into your intuition, become more disciplined, and most importantly, express your true self. It's divided into 7 parts: To Demolish To Awaken To Structure The Process Faith To Expand Random Lessons in Creativity But this is not just a manual on creativity: it's a journey that will shake you up, challenge you and let you experience the thrill of a creative life. Whether you're a professional, a writer, an entrepreneur, or simply a creative spirit, if you feel a fire within you that you want to nurture and unleash into the world, this is the book for you. 

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Reviews

“Matteo di Pascale doesn’t just write about creativity, he lives it, even when it means sabotaging a job interview at a top ad agency. When told, ‘Don’t we pay you? Then do it,’ he handed the HR team two blank sheets of paper and said, ‘Fill these every day with your whole self, and I’ll evaluate you.’ Their horrified faces, and the silence that followed, said it all. That mix of humor, rebellion, and raw honesty runs through every page of The Creative Ambush. This is not a handbook, it’s a spark. It smashes clichés, exposes illusions, and dares you to unleash your fire into the world.”  (Ernesto Sirolli)

Author Information

Matteo di Pascale is a writer, entrepreneur, and designer. He is the co-founder of the publishing house Sefirot and the author of intuiti, Fabula, Cicero, Edito, and BAD, the best-selling creative tools in the world. 

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