The Consumer Experience of Higher Education: The Rise of Capsule Education

Author:   Deirdre McArdle-Clinton
Publisher:   Continuum Publishing Corporation
Edition:   NIPPOD
ISBN:  

9781441179197


Pages:   280
Publication Date:   05 January 2012
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Consumer Experience of Higher Education: The Rise of Capsule Education


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Overview

This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commodity and require that information be packaged for easy consumption. The purpose of this study is to examine the current situation in education against the backdrop of an emerging trend that sees education as a product and students as consumers or customers. The literature provides a basis to argue that a qualification now is frequently a simulacrum while previously it represented knowledge and competency.

Full Product Details

Author:   Deirdre McArdle-Clinton
Publisher:   Continuum Publishing Corporation
Imprint:   Continuum Publishing Corporation
Edition:   NIPPOD
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.446kg
ISBN:  

9781441179197


ISBN 10:   1441179194
Pages:   280
Publication Date:   05 January 2012
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   English

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Deirdre McArdle-Clinton is Lecturer at Dundalk Institute of Technology, Ireland.

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