The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

Author:   J. Gray
Publisher:   Palgrave Macmillan
ISBN:  

9780230222588


Pages:   218
Publication Date:   29 September 2010
Format:   Hardback
Availability:   In Print   Availability explained
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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook


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Overview

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

Full Product Details

Author:   J. Gray
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   4.527kg
ISBN:  

9780230222588


ISBN 10:   0230222587
Pages:   218
Publication Date:   29 September 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

[T]he book makes illuminating reading for authors, potential authors, editors, and perhaps teachers on MA courses. The discussions of the place and potential impact of visuals within coursebook materials are of particular interest. - ELT Journal John Gray's The Construction of English is an original and engaging addition to the existing literature. Necessarily complex, his theoretically eclectic approach, which skillfully melds together perspectives from the areas of cultural studies, applied linguistics and globalization studies, remains accessible throughout to readers new to such fields. This work should rightly be seen as a significant contribution to a growing literature in critical linguistics...[it] will prove a profitable read for scholars from the diverse range of disciplines from which it draws upon, and is therefore highly recommended. - Discourse & Society This book will inform current and potential 'consumers' of UK-published English textbooks of the books' historical development, their content features and the potential risks of stereotyping. Finally, the teachers' comments on bestseller textbooks should be utilized by those in the publishing industry in the revision of author guidelines and the production of new textbooks. - Applied Linguistics


[T]he book makes illuminating reading for authors, potential authors, editors, and perhaps teachers on MA courses. The discussions of the place and potential impact of visuals within coursebook materials are of particular interest. - ELT Journal John Gray's The Construction of English is an original and engaging addition to the existing literature. Necessarily complex, his theoretically eclectic approach, which skillfully melds together perspectives from the areas of cultural studies, applied linguistics and globalization studies, remains accessible throughout to readers new to such fields. This work should rightly be seen as a significant contribution to a growing literature in critical linguistics...[it] will prove a profitable read for scholars from the diverse range of disciplines from which it draws upon, and is therefore highly recommended. - Discourse & Society This book will inform current and potential 'consumers' of UK-published English textbooks of the books' historical development, their content features and the potential risks of stereotyping. Finally, the teachers' comments on bestseller textbooks should be utilized by those in the publishing industry in the revision of author guidelines and the production of new textbooks. - Applied Linguistics


Author Information

John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London, UK. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education. His previous publications include The Construction of English , and Neoliberalism and Applied Linguistics (co-author).

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