Overview

The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world's leading markets for the sale of goods and services, as well as a growing competitive challenge to established businesses.This book examines the competitive challenge presented by China and India as they increasingly influence international business activities. It considers their rise, distinctive characteristics, and role in the contemporary world economy. The attractions and challenges of doing business in emerging economies are fully discussed and the future position of the large emerging economies critically evaluated here. A key feature of the book is a discussion of the competitive threat presented by the rapid growth of emerging market multinationals as they aspire to catch-up with, and even surpass, developed market multinationals.Theory and practice are combined in this text with insightful illustrations and examples from a range of industries and firms, as well as current debates including the utility of the BRIC concept, the growing power of Asia, the future of globalisation, and trade wars. As such, the book offers an insightful perspective for students of international business, international economics, development studies and globalisation.

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9781527541061

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Peter Enderwick is an economist specialising in the field of international business. He is currently Professor of International Business at Auckland University of Technology, New Zealand, having previously worked as Professor of International Management at the University of Waikato, New Zealand. He has also held visiting positions at the Helsinki School of Economics and Business, Finland, the University of South Australia, Thammasat Business School, Thailand, and the Centre for International Business at the University of Leeds, UK. He is the author of nine books, and has published more than 100 journal articles and book chapters. His research interests are globalisation and labour, large emerging markets such as China and India, and global factory systems.

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