Overview

Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it’s coming. And sooner than you might think.

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9781951527686

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George Pettinico is the Rosenblum Endowed Assistant Professor of Marketing at Plymouth State University in Plymouth, New Hampshire, where he teaches both undergraduate and graduate classes. Professor Pettinico is an active researcher in the area of marketing, with recently published articles in Journal of Consumer Marketing, Journal of Consumer Affairs and Health Marketing Quarterly. He has also presented his research at national conferences, with a particular focus on the intersection of consumers and technology. Before transitioning to academics, Professor Pettinco worked for two decades in various marketing roles in the health care, automotive and consumer goods industries. He enjoys spending time with his wife and two children, and hiking, kayaking and appreciating nature in beautiful New Hampshire. He has not yet bought a robot for his home.

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