Overview

""The coffee tells my story."" -Alfred Peet At a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation for specialty coffee in the United States. When Alfred Peet opened Peet's Coffee, Tea & Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today.

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9781944903381

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Reviews

"4.5/5 stars ""This book tells us of the success of his undertaking through Peet’s constant search for the world’s best coffee beans . . . The book is beautifully designed . . ."" —San Francisco Book Review"

4.5/5 stars This book tells us of the success of his undertaking through Peet's constant search for the world's best coffee beans . . . The book is beautifully designed . . . -San Francisco Book Review

4.5/5 stars This book tells us of the success of his undertaking through Peet's constant search for the world's best coffee beans . . . The book is beautifully designed . . . --San Francisco Book Review

Author Information

Jasper Houtman is an editor for the Dutch financial daily Het Financieele Dagblad and has twenty-five years experience in writing for magazines and newspapers in the Netherlands. Traveling through Guatemala and Honduras in 2004, he became interested in coffee, which led to a fascination for the story of Alfred Peet, who is relatively unknown in his motherland, the Netherlands.

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