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OverviewCochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the product's success in an international, highly competitive market, and the human drama that was experienced in achieving it. The Cochlear Story aims to put this Australian development on the world map in recognition of Australian medicine, science, technology and business. Full Product DetailsAuthor: Veronica Bondarew , Peter SeligmanPublisher: CSIRO Publishing Imprint: CSIRO Publishing ISBN: 9780643097513ISBN 10: 0643097511 Pages: 248 Publication Date: 01 October 2012 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationVeronica Bondarew has a background in commerce, economics and education. She has always been fascinated by organizational behavior, an interest that has led to a doctoral thesis on small firm growth in the Australian biotechnology industry. Peter Seligman is a biomedical engineer who worked on the cochlear implant project for 30 years starting in 1979 with the University of Melbourne Department of Otolaryngology and then from 1983 for Cochlear Ltd. Tab Content 6Author Website:Countries AvailableAll regions |
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