Overview

This practical book will help you transform your business from a linear ‘take-make-waste’ approach into one that is sustainable, circular, but also profitable, resilient, and competitive. 

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9781292458960

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Julia Binder, professor of Sustainable Innovation and Business Transformation at IMD Lausanne, is a renowned thought leader recognised on the 2022 Thinkers50 Radar list for her work at the intersection of sustainability and innovation. With over a decade devoted to sustainability research and teaching, she actively supports business leaders in driving meaningful change to address global challenges. Before joining IMD, Julia initiated a sustainability initiative at EPFL and co-led a large-scale European project on sustainable innovation at TUM. Outside the professional realm, Julia dives into the joyful chaos of motherhood, takes on the challenge of speedy cooking, gardens passionately and occasionally indulges in sports – finding satisfaction in the beauty of everyday life.   Manuel Braun is an expert in the domain of sustainability and resource productivity, working at the intersection of research and practice. He is director at Systemiq, a global think tank focused on sustainable systems change, where he leads the circular business programme. Manuel holds a PhD from the Technical University of Munich and is actively engaged in teaching and executive training programmes across Europe. Previously, he spent eight years at McKinsey & Company, leading sustainable product development and design projects across industries. Manuel is a nature enthusiast in the professional realm and beyond. He is a passionate alpinist and loves to spend time with his family exploring the great outdoors – whether on foot, mountain bike or ski.

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