Overview

Does your non-profit or social enterprise seem invisible? The secret to more exposure, larger donations, and more volunteer support lies in your ability to tap into your own story. The Cause helps you leverage your passions, and interests to craft a compelling case for support that ignites your audience's emotions and focuses on selling the impact of your organization. This powerful message can be spread through effective storytelling in person, online and through mobile devices.Award-winning digital marketing expert, Tatiana Garrett Mulry, lays out a comprehensive, step-by-step plan for non-profit leaders, social entrepreneurs, marketing managers and cause advocates to help them find their voice and express their passion for their organization to create bigger and better results. Based on years of experience working with dozens of large Fortune 500 clients and launching the social enterprise, edRover.com, there are many practical examples of effective pitches, insights about donor needs, as well as the recipe of proven techniques for mastering online content that will help you build an army of social good ambassadors for your cause.The Cause: The Power of Digital Story Telling for Social Good covers these topics: Chapter 1: Fighting Fundraising FatigueChapter 2: Working on Your Own MindsetChapter 3: Strategic PlanningChapter 4: Your Key AudiencesChapter 5: Packaging Your Requests for SupportChapter 6: Selling - Let's Get ComfortableChapter 7: Enrolling SupportersChapter 8: Combatting BurnoutChapter 9: Telling Your Service StoryChapter 10: Crafting The Perfect PitchChapter 10: Dealing With NoChapter 11: Developing a Solid Social Media StrategyChapter 12: Cross-Channel Marketing IntegrationChapter 13: Mobile ApplicationsChapter 14: Other Online Fundraising OpportunitiesChapter 15: Leveraging Community ResourcesChapter 16: This Is Your TimeAction items after each chapter will challenge you to apply what you've learned right away. The power to take your organization's visibility and impact to the next level is just a few clicks away! Buy The Cause and apply its lessons to amplify your organization's success now

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Tania Mulry is the founder and CEO of DDx Media, an award-winning marketer, and an instructor at the University of Southern California. In 2010, Tania left her secure corporate career to pursue her dream of doing something that would help the world. It was from this idea that she founded DDx Media. The company's first initiative was developing edRover, a mobile app that helps families to direct donations from local businesses to a school of their choice. edRover was recognized by AT&T as the Best Application of 2011 in the category of Social Good. Impressed by the edRover concept and Tania's contest pitch, AT&T asked her to join the AT&T Developers Advisory Council. She also won Microsoft Fastpitch Competition and was among a few developers selected to attend Microsoft Mobile Acceleration Week. Recently, she published her first book, The Cause: The Power of Digital Storytelling for Social Good . Prior to striking out on her own with DDx, Tania was a key member of an international marketing agency, developing cutting edge digital and experiential marketing campaigns for an impressive roster of clients. These clients included AT&T, JCPenney, GameStop, Brinkers (Chili's), Nintendo, Nokia, RIM, LG, State Farm, Kimberly-Clark, Frito-Lay, the San Diego Chargers, the Dallas Cowboys, the New York Yankees, the San Francisco Giants, and the San Antonio Spurs. Tania was also a founding member of MasterCard Worldwide's Information Products and Services team, which still yields the company over $50 annually million in revenue. She led MasterCard's mobile marketing, loyalty, and commerce initiatives, including business development with major banks, mobile network operators, handset manufacturers and mobile wallet suppliers. Tania is recognized as an international and U.S. patent holder for her work to identify behavioral patterns in purchasing data and predicting more profitable cross-marketing opportunities. She was a key member of the Corporate Strategy team leading up to the historic IPO of MasterCard Worldwide. When Tania is not teaching or working on her entrepreneurial ventures she is planning her next trip. Her love of travel is related to her interest in education issues, she explained. Education is about taking your family on an interesting adventure, experiencing life. Sometimes the best part is going on a drive and popping into the places you find along the way. Tania lives in Northern Los Angeles County with her husband and three sons.

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