Overview

The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates.Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and oenology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labour.A comprehensive, this book features examples from 20 sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of winemaking.

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9781935879657

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Jeffry L. Lamy has been a wine consultant for nearly 40 years and helped launch Oregon's renowned Montinore Vineyards into national prominence. He is a popular guest speaker and is frequently interviewed by major consumer magazines, including Wine Spectator, and radio and television shows. He lives in Portland, Oregon.

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