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UPDATED REPRINT FOR 2023! The Business of Walt Disney by Barry Linetsky is an excellent book. It is the first real attempt at telling the whole story of Walt's career purely from a business standpoint and it definitely achieves its goal.... Disney history enthusiasts will want to read it right away. Didier Ghez, Disney Historian, Author, http: //disneybooks.blogspot.com The Business of Walt Disney and the Nine Principles of His Success takes you inside the mind of one of the world's most creative and loved business geniuses. Now you can learn the exciting details of Walt Disney's journey and the principles that served as the foundation of his business success and put them into action yourself. Most people know Walt Disney as the famous creator of Mickey Mouse and other timeless cartoon characters, producer of beloved animated features like Snow White and Mary Poppins, and inventor and namesake of Disney theme parks and resorts around the world. Few people think about him as an astute and effective business leader and manager who dared to outthink and outperform his competitors, even though he became one of the most successful and influential entrepreneures of his time. Walt was a self-made, self-educated, iconoclastic entrepreneur with the unbounded creative imagination, bravado, and courage to dent the universe long before Steve Jobs popularized the idea. Starting life as an ordinary boy growing up in a typical mid-Western middle American family, Walt pursued his ambitions to make his way in life as an artist. Along the way he lives his own incredible fairy-tale adventure of hardship and success, revealing himself to be an iconoclast with a flair for solving problems and organizing resources to entertain millions. Time and again he put everything he owned on the line while motivating others to work with him to achieve what his critics thought to be impossible. This is a book about the making of Walt Disney's business and the challenges he had to face and overcome over his 47-year career. It's about his daring path from drawing cartoons in Kansas City, Missouri, to envisioning and planning an experimental city, EPCOT, to serve the needs of humanity. Barry Linetsky spent three years researching and assembling the incredible business story of Walt's career from new and existing sources. He's written the ultimate story of Walt's career and has identified nine principles that Walt used to guide his personal and business life, supported by Walt's own words and actions and the observations and recollections of those who worked with him, learned from him, and were influenced by his capabilities and character. Be curious: Read the book! Be courageous: Discover Walt's Principles and Leadership Lessons! Be committed: Create happiness by taking action! [S]tands out in its focus on Disney as a business entrepreneur and in offering what I'd characterize as a moral perspective on Disney's life. I recommend this book to anyone who wants to gain from the life lessons of the best among us - and who love a page turner! S.Bowyer This book was a page turner. What Linetsky demonstrates on nearly every page is Disney's confidence and courage to go against the conventional wisdom. Linetsky tops off the story with entrepreneurial lessons that we can learn from Disney. Jerry K. [T]horoughly researched. The book weaves storytelling with the author's thesis statements on leadership quite well. It isn't just a series of anecdotes or employee interviews: rather, it's a leadership and business manual with stories and quotes as examples. Halordain T. Awesome book told in simple language. Could not put the book down. Very enjoyable read. David O. If you want an understanding of Walt Disney's life as a visionary,

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