Overview

Providing a colorful insight into the people at the forefront of the emergent Sharing Economy, a movement predicted to already be worth around $26B a year, this book gives vital advice to anyone thinking of starting or investing in a collaborative consumption business. The first of its kind, written by an author on the forefront of this new trend.

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9781137376176

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Reviews

'A remarkable book, a sweeping view of a fascinating new economy in which peer-to-peer exchange will be central, written to be simultaneously very intelligent and very readable. Alex Stephany is a rare author, combining the experiential insight of a successful entrepreneur with the longer-range vision of a deep thinker. Read this book.' -Arun Sundararajan, Professor and Rosen Faculty Fellow, Stern School of Business, New York University 'The Business of Sharing is a great book about history being made today in the sharing economy. Alex Stephany puts together a thorough, insightful, thoughtful and entertaining account of what is transpiring today and what will undoubtedly be here to stay.' -Alfred Lin, Sequoia Capital 'Alex offers an engaging and informative narrative on the business of 'sharing' that has emerged in recent years. From the perspective of an insider he brings valuable insight to the waves this industry is creating both inside and outside of itself.' - Lily Cole, Founder, Impossible.com; actor 'The Business of Sharing is an excellent read for any entrepreneur. Alex gives a great overview of the sharing economy: from how it works to the current key players in the market and the stories, such as my own, of founders who launched businesses that rely upon the sharing economy.' -Martin Varsavsky, Founder, Fon; serial entrepreneur 'Alex Stephany is a compelling and incisive guide to how Sharing Economy dynamics make businesses and communities agile, innovative and powerful. Read this book. Because by the end you'll understand how the Sharing Economy has unleashed a complex and massive shift in the way business is done.' -Lisa Gansky, Entrepreneur; Author of The Mesh

Author Information

Alex Stephany is the CEO of JustPark (formerly ParkatmyHouse), one of Europe's most renowned sharing economy businesses. Backed by the venture capital arm of BMW and Index Ventures, JustPark is the world's largest website for shared parking with over a million customers. Educated at Oxford University where he read English, Stephany is also a mentor at TechStars, a leading tech accelerator programme. Stephany and JustPark have been featured by ABC, CNBC, NPR, The Daily Telegraph, The Financial Times, The BBC, Wired, The New York Times and Bloomberg among many others.

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