Free Delivery Over $100
|
|
|||
|
||||
OverviewBusiness and the Olympic Games have always maintained close ties. The book takes a historic look at the relationship the business community and the Olympic Games have maintained from ancient times until today. The Games' financial figures, the marketing program, the protection of the Olympic symbol, opportunistic marketing, broadcasting rights and online promotion, are examined. The authors make a first attempt at assessing the Olympic Games' impact on the country's key economic sectors. Full Product DetailsAuthor: Nelly Kapsi , Eleni BenekiPublisher: Kerkyra Imprint: Kerkyra Dimensions: Width: 23.10cm , Height: 2.30cm , Length: 27.70cm Weight: 1.293kg ISBN: 9789608386068ISBN 10: 9608386063 Pages: 248 Publication Date: 16 June 2011 Audience: General/trade , General Format: Hardback Publisher's Status: No Longer Our Product Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||
