Overview

Full Product Details

Author:   Leslie Davis Burns (Responsible Global Fashion LLC, US) ,  Kathy K. Mullet (Oregon State University, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   6th edition
Weight:   0.822kg
ISBN:  

9781501361005

ISBN 10:   1501361007
Publication Date:   19 March 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Mixed media product
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Extended Table of Contents Preface and Acknowledgments Part 1: The Global Fashion Supply/Value Chain Chapter 1: The Global Fashion Industry Chapter 2: Mission, Objectives, and Competitive Strategies of Fashion Businesses Chapter 3: Sustainable Supply Chains in the Fashion Industry Chapter 4: Sourcing Decisions Across the Fashion Supply Chain Part 2: Business Law and Fashion Chapter 5: Business Entities in the Fashion Industry Chapter 6: Legal Aspects of Fashion Businesses Part 3: Marketing, Color, and Fashion Research Chapter 7: Marketing Research in Fashion Chapter 8: Color, Material, and Fashion Trend Forecasting Part 4: Designing and Manufacturing Fashion Products Chapter 9: Designing Fashion Products Chapter 10: Preproduction Processes Chapter 11: Manufacturing Fashion Products Part 5: Marketing and Retailing Fashion Products Chapter 12: Marketing Fashion Brands Chapter 13: Fashion Distribution and Retailing Glossary Career Glossary Index

Reviews

No other book compares when introducing students to fashion retailing. This is the book students reference during their four years at university. It also works as an introduction to the other classes they will take in their major or minor, all while helping students learn about cross-functional teams in fashion retail. -- Tara Konya, Southern New Hampshire University, USA

Author Information

Leslie Davis Burns is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US. Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.

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