Overview

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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9781616899981

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Reviews

A comprehensive and approachable guide to making a living while following your bliss... Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types. --Lonny magazine In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner. --USA Today Keith Granet's new book The Business of Design is especially welcome... His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country. --AIArchitect.org The book is truly encyclopedic, offering advise and practical examples... Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts information. --Interior Design Asking yourself what you would do for work if you didn't need money can help you choose a career. But keeping your business afloat requires financial savvy. In The Business of Design, Keith Granet interviews architects Michael Graves, A. Eugene Kohn, Richard Meier, and John Merrill to supplement his own years of business knowledge. -- Architect magazine Granet's book isn't about designing a room-- it's about designing a career-- or giving an existing one a better bottom line. --Veranda.com Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets. --The New York Times

A decade ago, The Business of Design proved to be a revelation for most and something of a sensation for folks in-the-know in our craft. Cut to today, with its landscape of lightning-quick changes, this comprehensive work has become an essential for anyone endeavoring to build their practice. With its masterful arguement for a solid foundation, effective marketing and PR, and savvy project management and product development, The Business of Design should reside right next to you at all times. Either that, or you may not have one...a business, that is! - Cindy Allen, editor in chief, Interior Design?,

""""The Business of Designbridges the gap between a creative design business and the business systems necessary to manage and grow a profitable enterprise. Marked by a pleasing blend of creative and business sensibilities, this volume is a valuable introduction and go-to guide for those studying or entering the design industry. - Choice, "" """"A decade ago, The Business of Design proved to be a revelation for most and something of a sensation for folks in-the-know in our craft. Cut to today, with its landscape of lightning-quick changes, this comprehensive work has become an essential for anyone endeavoring to build their practice. With its masterful arguement for a solid foundation, effective marketing and PR, and savvy project management and product development, The Business of Design should reside right next to you at all times. Either that, or you may not have one...a business, that is!"" - Cindy Allen, editor in chief, Interior Design, "" """"The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing."" - Dexigner, "" """"When this pioneering book was first published in 2011, with a foreword by Arthur Gensler. whom we recently lost. it was heartily welcomed in these pages. Here it is again, brought abreast of changing times and with a new foreword by Holly Hunt. who...considers Granet's revision 'the graduate school edition, ' focusing on 'the rapid acceleration of technology and attendant trends reshaping the worlds of design and business.'"" - Interior Design, ""

Author Information

Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

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