Overview

In his sixth memoir, award-winning author and television broadcast pioneer, William L. McGee, recounts his 32-year career in broadcast sales. Written in his signature straightforward and journalistic style, the author delivers a chronological and factual account of his work in an industry known for its competitive edge, and his rise in the field as an innovator in broadcast sales and co-operative advertising. McGee takes the reader behind the scenes on the other side of the television camera into his Mad Men world with its creativity, deadlines, excitement, too much travel, and many martini lunches. The memoir is well-organized and chronicles McGee's career in four parts: Part I: Syndicated Television Program Sales, 1958-1962 Part II: National Radio and Television Station Rep, 1962-1967 Part III: Television Station Management, 1968-1970 Part IV: The BMC Story, 1971-1989 In 1982, McGee was recognized as a Broadcast Pioneer...one who has served the great cause of broadcasting since 1958. William L. McGee's writing career has spanned six decades. He has written 22 books; 10 with his co-author/wife Sandra V. McGee. Visit the author's website at www.WilliamMcGeeBooks.com. Other memoirs by William L. McGee: MONTANA MEMOIR: 1925-1942: The Hardscrabble Years BLUEJACKET ODYSSEY, 1942-1946: Guadalcanal to Bikini OPERATION CROSSROADS, LEST WE FORGET! 1946 THE DIVORCE SEEKERS: A Photo Memoir of a Nevada Dude Wrangler, 1947-1949 HOW I LEARNED TO SELL AND MAKE DEALS, 1950-1958: Memoir of a Merchant Man AUTHOR, PUBLISHER, MARKETING MAN, 1990-2015: A Memoir (In the chute for 2020)

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9780998463537

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