Overview

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.

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9781734939712

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Reviews

Building a cherished brand takes time. Benefitting from this book won't. - Jeni Britton, Founder, Jeni's Splendid Ice Creams If you are looking for easy-to-digest pointers for big brand impact, Brand Therapy and Fabian Geyrhalter have you covered! Kara Goldin, Founder, HINT INC.; Author of WSJ Best Seller Undaunted A super-digestible collection of wisdom, best practices, and prompts to keep your brand in focus. I recommend to anyone trying to build something that matters. Adam Rich, Founder, THRILLIST

Author Information

Born in Vienna, Austria, Brand Strategist and Creative Director Fabian Geyrhalter is a prolific author and speaker on the subject of branding. He is the Founder and Principal of Los Angeles-based brand consultancy FINIEN, where he works hands-on with startups of any size and age on crafting strategic, verbal, and visual brand clarity. His client list includes Match, Honeywell, Randstad, Warner Brothers, and Goodwill.From his private, one-day Resonaid brand platform workshops to his Hitting The Mark podcast about the intersection of brand clarity and startup success, Geyrhalter is in a constant stimulation cycle. He is also a sought-after speaker who enjoys traveling the world to deliver keynotes in which he shares his actionable brand advice with entrepreneurs, business leaders, and marketers alike.He is a columnist for Forbes and his words appeared in the likes of Inc, The Los Angeles Times, The Washington Post, and Entrepreneur. Fabian Geyrhalter is a graduate of ArtCenter College of Design, a distinguished Global 100 mentor at the Founder Institute, and he has held adjunct professor positions at USC and ArtCenter.

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