Overview

"The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences-from general consumers of business news to market specialists-and how to present compelling stories across print, web, video, and audio formats. At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more. An engaging and easy-to-understand storyline set in a fictional ""Businessworld"" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course. This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically."

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9780231198325

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Reviews

This book is a gift to journalists the world over and, in particular, to our students. They must learn how to tell the stories of the most powerful people and companies. I would have read and reread this book a thousand times when I was starting out in business journalism. -- Geeta Anand, Dean and Professor, UC Berkeley Graduate School of Journalism A creative blend of theory and praxis, The Bloomberg Guide to Business Journalism demystifies financial reporting with clear explanations of terms and concepts alongside frequent opportunities for knowledge application. With an emphasis on the ‘why’ and ‘so what’ of financial news coverage, The Bloomberg Guide offers a window into the secret sauce of accurate and compelling business storytelling. -- Willow Bay, Dean, USC Annenberg School for Communication and Journalism This book, pooling the rich expertise of its authors, is as delightful as it is instructive. It demystifies business journalism, breezes through concepts and processes, nudges the sector out of its niche into the mainstream, and handholds the reader along a sweeping learning curve. This could be the go-to book for multimedia practice in the field. -- Sashi Kumar, Chairman, Asian College of Journalism The Bloomberg Guide to Business Journalism will be an incredibly useful resource for anyone starting out, as well as anyone hoping to guide them. It offers an insight to best practice as well as the role of business journalists themselves. -- Jane Martinson, Marjorie Deane Professor of Financial Journalism at City, University of London This world needs reporters who understand business, the economy, and the financial markets—and this book will get them there. Whether you're an editor, a journalism professor, or someone who simply wants to write more incisive and authoritative stories, The Bloomberg Guide to Business Journalism can prove invaluable. -- Bill Grueskin, Professor of Professional Practice, Columbia Journalism School

Author Information

Paul Addison has worked at Bloomberg News in London since 1994 and is a coeditor of the latest edition of The Bloomberg Way: A Guide for Journalists. He is a founding member of Bloomberg News’s Global Training team and has designed and run training courses for thousands of Bloomberg journalists. Jennifer Sondag is the executive editor for Bloomberg CityLab in New York and previously held roles with newsroom teams responsible for training, standards, deals, retail, media, and technology. She was a coeditor of the previous two editions of The Bloomberg Way. Cherian Thomas has spent more than two decades at Bloomberg as a reporter, editor, and trainer in cities across India. He helped design and implement the ACJ-Bloomberg business journalism course at the Asian College of Journalism, and he has taught at colleges and universities as part of the Bloomberg Media Initiative Africa. Carolina Wilson has worked at Bloomberg News in New York since 2015 and is a senior reporter covering emerging markets. In addition to reporting on structured notes, oil markets, and exchange-traded funds, she also has a background in graphic design and visual storytelling.

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