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9780393345223

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Carr stimulates, provokes and entertains superbly. -- Information Age The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff. -- New York Post Exceedingly good. -- TechWorld Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age. -- Wall Street Journal The best read so far about the significance of the shift to cloud computing. -- Financial Times Future Shock for the Web-apps era...Compulsively readable-for nontechies, too-as it compellingly weaves together news stories, anecdotes, and data. -- Fast Company

The best read so far about the significance of the shift to cloud computing.

In The Big Switch, Nicholas Carr provides clear and insightful accounts of leading technological initiatives and business models to convey his vision of how the Edisons of the digital age are transforming the internet. Times Higher Education Supplement

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Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, as well as The Big Switch and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and the New Republic, and he writes the widely read blog Rough Type. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review.

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