Overview

Is big data big time? Or just big hype? The Big Data-Driven Business makes the case that big data is for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth. In an era when the customer both in the consumer world and the B2B world holds all the cards, it is imperative that businesses gain greater understanding of their customers and their prospects. And the key to achieving this is through big data, which provides a window to view a companys customers are and who a companys customers may be tomorrow. Topics include: What big data is and how it will transform enterprise Why major corporations are betting their companies on marketing technology Case studies of companies that are big data winners and losers How to change privacy, security, and remodel the marketing team in response to big data

Full Product Details

9798212052771

Table of Contents

Reviews

Author Information

A. T. Chandler is an AudioFile Earphones Award-winning narrator with numerous credits to his name, in genres ranging from nonfiction, mystery, thrillers, young adult, and science fiction. An accomplished voice actor, his most notable role is in the anime sensation Dragonball Z. As the son of English and history teachers and grandson of a librarian, books have been a part of his world from birth. An actor from the age of nine, he brings decades of stage and screen performance experience to his audiobook narrations. He currently lives in Dallas, Texas.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available