Overview

Written by a sister and brother team with 35 years of combined experience, this book demystifies business development and offers a simple and highly effective method of selling for business coaches and consultants. Selling professional services, particularly for new or aspiring consultants, can seem daunting and distasteful. This book shows that it doesn’t need to be this way and, using a four-stage process, shows coaches how to first build their confidence and go on to locate, connect and meet desirable clients, virtually or in person. This book guides readers through asking for the sale and keeping control of the business relationship as it develops. Complete with email and letter templates and LinkedIn strategies, many chapters also link to an online course which gives access to downloadable materials such as professionally designed PDFs suitable for workshops, presentations and coaching sessions. Current, new and aspiring business coaches, as well as postgraduate coaching students, will welcome this guide to solving the top issues most people face in this sector: finding new clients, building your client base and winning work.

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9781032991207

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Author Information

Rebecca Bonnington was born in Banbury and raised in Manchester from the age of one. Her down-to-earth, no-nonsense approach to business coaching and consulting has served her clients well over the past 16 years. She lives in Edinburgh with her husband, youngest daughter and two dogs. Her two older children live close by. She’s the CEO and Co-Founder of Tricres and describes herself as the business coach’s coach. Nick Davies began his first business aged 19 and has since started four others, as well as having periods of being employed in retail and field sales. He studied law as a mature student, being called to the bar of England and Wales at 32. Since 2007 Nick has been delivering communication skills training across the globe and frequently speaks at international conferences. He is a visiting lecturer at The Smurfit Business School, University College, Dublin.

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