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OverviewUniversally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland. This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States. Full Product DetailsAuthor: Wilbur Schramm , Steven H. Chaffee , Everett M. RogersPublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Dimensions: Width: 14.00cm , Height: 1.20cm , Length: 21.60cm Weight: 0.340kg ISBN: 9780761907169ISBN 10: 0761907165 Pages: 218 Publication Date: 08 April 1997 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsEditor′s Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media Effects to Social Reinforcement Kurt Lewin Field Theory, Groups, and Communication Carl I Hovland Experiments, Attitudes, and Communication The Heritage They Left Us PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA Wilbur Schramm - Steven H Chaffee and Everett M Rogers The Founder Institutionalization of Advanced Communication Study in American UniversitiesReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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