Overview

SSG: Scientific, Simplified, and Graphically Visualized is more than a book about behavior, it's a new way to learn, teach, and truly understand complex ideas. Built upon the principles of Applied Behavior Analysis (ABA) and informed by research in cognitive learning and memory retention, SSG transforms dense scientific information into visual clarity. It provides a structured method for breaking down concepts through three lenses: Scientific, Simplified, and Graphically Visualized, turning theory into something you can actually see and apply. Across two connected phases, the book takes readers on a complete educational journey: Phase 1 introduces the science of learning and behavior using the SSG method. Readers will explore foundational ABA concepts, single-subject research, and measurement principles, all explained in a simplified, visual format designed to improve comprehension and recall. Phase 2 moves beyond theory, showing how SSG can be used in real-world settings. From classrooms to clinical environments, from healthcare to aviation, readers will see how structured learning and behavioral precision can enhance performance, safety, and communication. Designed for students, educators, behavior analysts, and anyone passionate about learning, this book makes science approachable without losing depth. Each chapter is written to encourage understanding through clarity, structure, and visualization; the core of what SSG stands for. Whether you are studying behavior analysis for the first time or seeking new ways to teach complex information, SSG will change how you think about knowledge itself.

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Carlos Alfonso Cenda is a Board Certified Behavior Analyst (BCBA) and a Clinical Director with extensive experience in hospitals, schools, and behavioral health settings. A first-generation Cuban American and licensed pilot, he approaches life with equal measures of discipline, curiosity, and compassion. Having traveled to more than seventy countries, Carlos draws from a rich tapestry of cultural experiences that shape his perspective on learning and human behavior. His writing reflects a balance of science and humanity, dedicated to understanding how people think, grow, and connect.

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