Overview

The essential blueprint for turning customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.

Full Product Details

Author:   John Warrillow
Publisher:   Penguin Books Ltd
Imprint:   Penguin Books Ltd
Dimensions:   Width: 12.90cm , Height: 1.50cm , Length: 19.80cm
Weight:   0.160kg
ISBN:  

9780241247006

ISBN 10:   0241247004
Pages:   224
Publication Date:   04 August 2016
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Reviews

Read, apply and watch your bank deposits grow every month -- Chris Guillebeau, bestselling author of The $100 Startup If you have a business, or are thinking about starting one, this book will be the best investment you've ever made -- Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

Author Information

John Warrillow, the author of Built to Sell, is the founder of The Value Builder System. where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.

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