Free Delivery Over $100
|
|
|||
|
||||
OverviewThe Jeep, despite its small engine and public underestimation, represents the most well known example of an American manufacturer's success at making the transition from war propaganda to mainstream popular advertising. Made famous by the appearance of a few articles, images of the Jeep could be found everywhere: on stationary, match boxes, playing cards, and appeared to invade America and then the world. The firm Willys further strengthened the phenomenon by inundating the press with large format colour advertisements in order to compete with Bantam, the original maker of the engine. While the group was in reality too small to tackle both the demand of this project and the needs of their major client Ford, Willys was nevertheless able to dominate the publicity about the all terrain vehicle by devoting excellent illustrators to the job. Given the firm's success, the image of the Jeep was thus highly exploited and used in other campaigns advertising the promotion of other products, personnel recruitment, as well as a variety of other items. Organised by product, Hadacek's work gathers together a superb collection of illustrations and material, retracing an entire period focused on a vehicle that initially went unnoticed but quickly became a major symbol of post-war ingenuity. French text AUTHOR: Jerome Hadacek is a modeller specialising in 1/48 and 1/10 scale recreations. He is particularly fond of working on tanks and the jeep. He has published numerous articles in Steel Masters, Tank Zone and 4x4 Story, on various themes regarding military vehicles based off of reports from military museums throughout the world, technical documentation, and various related events. ILLUSTRATIONS: Throughout Full Product DetailsAuthor: Jerome HadacekPublisher: Histoire & Collections Imprint: Histoire & Collections Dimensions: Width: 24.00cm , Height: 1.50cm , Length: 31.00cm Weight: 1.157kg ISBN: 9782352502210ISBN 10: 2352502217 Pages: 160 Publication Date: 15 January 2012 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsFabulous book...a comprehensive social history study of the industry and circumstances that made the Jeep a worldwide success. * Classic Military Vehicle Magazine * Author InformationThe author, Jerome Hadacek is known for both his 1 / 48 and 1 / 10 scale models, and is passionate about tanks and jeeps. He has published extensively as a freelance writer on 4x4 vehicles. Tab Content 6Author Website:Countries AvailableAll regions |
||||
