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9781735414409

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Outstanding - 27 years worth of wisdom presented with smarts and good humor. This book is a gift to any real estate professional that wants to think bigger. - Brian Boero, CEO, 1000watt Greg has distilled nearly three decades of experience into a blueprint for you to make yourself a better real estate artist. It's all laid out in a step-by-step format. It's not just delivering a great CMA. It's organizing Your entire thought process around defining massive value for our clients. That's the Art of the CMA. - Sharran Srivatsaa, CEO of Kingston Lane All agents are not created equal. Those who constantly strive to understand and master their markets know the power of the modern CMA platform. It's become the key directional in better presentations, prospecting, and customer loyalty. - David Charron, President, MRIS Investors Greg Robertson and Dan Woolley's dedication and creativity have enabled them to expand the boundaries of the CMA beyond a presentation tool to a prospecting tool - and a customer-for-life tool. Greg has delivered a book of tips, checklists, and frameworks designed to help agents win. Learn the Art of the CMA today! - Victor Lund, Founding Partner WAV Group, RE Technology, CEO

Author Information

Greg Robertson is the co-founder of W+R Studios, a privately held software company located in Huntington Beach. Greg has been in the real estate technology industry since 1992 and has had a front-row seat on how the internet has changed real estate. His companies have been featured in Inc. Magazine's Inc. 500 lists, and his company's software solutions are currently being used by close to 500,000 residential real estate agents around North America. A sought after speaker, Greg also publishes a successful blog on real estate technology and produces two podcasts about organized real estate.

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