Overview

Elevate your design career, nurture creative culture, and learn to lead with confidence, empathy, and creativity in the age of AI. In The Art of Direction, Vincent Wanga distills over two decades of professional expertise into an inspiring, deeply personal, and practical guide for aspiring art directors, design directors, and creative directors. This book reveals the essential soft skills, leadership strategies, and management tools needed to elevate your creative career. Whether you're looking to lead design teams, mentor emerging talent, or build a thriving creative culture, Vince equips you with everything you need to succeed in creative leadership roles. What You'll Learn: Finding motivation to pursue creative leadership. What is an art director, design director, or creative director? How to become an art director, design director, or creative director. Essential skills to thrive and lead effectively. How to build and manage high-performing creative teams. Empathy-driven mentoring techniques for nurturing new talent. Practical strategies to inspire team creativity and foster a strong culture. Leading in the evolving creative landscape shaped by AI. Whether you're conspiring to improve your craft in art direction, design direction, or creative direction, this book is a must-have guide for creative professionals and empathetic leaders in any industry.

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9798992045222

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Reviews

""Every designer should read this book."" -UX Designer, Freddie Mac ""This was a pleasure to work on! You are a strong writer with a moving story that I know will resonate with readers very much. Lots of gems in this book."" -NYT Best-Selling Editor ""Vince Wanga has written this insightful guide to help you - one of a self-chosen few - reach farther, dream bigger, and grasp the brass reins of a much more powerful destiny."" -David Blatner, Co-Founder and CEO, CreativePro Network ""I just finished reading it, and I have to say, it's a fantastic guide for anyone in the creative or design world aspiring to step into leadership."" -Lead Product Designer at Target

Author Information

Vincent Wanga is a dynamic international design thought leader, creative keynote speaker, award-winning creative and executive, author of ""The Art of Direction,"" serial entrepreneur, and experienced brand consultant with an exceptional range of expertise over a distinguished two-decade career. As former vice president and head of creative for one of the fastest-growing technology startups in North America at the time, he oversaw corporate brand strategy and creative during unprecedented company growth from pre-Series A to an over $1 billion ""unicorn"" valuation. With abundant aptitudes earned over the years, he looks at the world with a critical, creative eye while empathetically analyzing the eloquence and human consequence of our craft.

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